CLIENT EXPERIENCE:
AUTO:
Mercedes
COMMUNICATIONS:
360° Communications
Cadmus Comunications
DEVELOPMENT:
Kettler Brothers
ENTERTAINMENT:
Turner Movie Channel
FINANCIAL:
Bank One
FOOD & BEVERAGE:
First Colony Coffee & Tea
HEALTHCARE:
Columbia Hospitals
Medical College of Virginia
PT Works
Sheltering Arms
HOSPITALITY:
Residence Inn
NON PROFIT:
Congregation Beth Ahabah
Leukemia & Lymphoma Society
MANUFACTURING:
Reynolds
PRODUCTS:
Nike
Pulsar
Seiko
Saxon Shoes
SKIN CARE:
Imedeen
SPORTS:
Richmond Renegades
TOURISM:
Fairfax French Alliance
Fredericksburg, Virginia
Union Station in D.C.
MY RESUME, IN LINEAR FASHION, IS BELOW. BUT THAT DOESN’T TELL MUCH OF A STORY. MY ORGANIZATION SKILLS, CURIOSITY AND CREATIVITY HAS LED ME IN DIFFERENT DIRECTIONS. PATHS I NEVER THOUGHT I WOULD VENTURE DOWN. FROM ART DIRECTOR – TO VICE PRESIDENT, SENIOR ART DIRECTOR, HEADING UP A WHOLE NEW DIVISION AT THE MARTIN AGENCY. THEN CO-OWNER OF A PHYSICAL THERAPY CLINIC – TO CONSULTING IN HEALTHCARE AND DIAGNOSING AREAS TO IMPROVE THE HEALTH OF A COMPANY.
BUT IT ALL STARTS WITH A ‘WHAT IF?’ ASKING PROBING QUESTIONS. PONDERING HOW CAN WE MAKE EVERYTHING BETTER. THINKING OUTSIDE THE NORMS. DELVING IN, ROLLING UP MY SLEEVES AND WORKING TOGETHER TO CREATE THE BEST POSSIBLE OUTCOME. ALWAYS OPEN TO ALL THE POSSIBILITIES. WHERE SHOULD WE GO?
[Any gaps in the timeline were filled with freelance, consulting, creating books, and volunteering]
Sheltering Arms Outpatient Physical Therapy Clinics
2013 to 2014 • Healthcare Marketing Consultant
Analyzed and researched internal and external areas for market growth. Co-developed new product lines and strategies to target active adults and children. Recommended infrastructure to improve consumer satisfaction. Implemented content marketing campaign. Successfully increased both patient and website visit volumes.
PT Works LLC [Physical Therapy Clinic] • 2002 to 2010
Cofounder, Vice President, Business and Marketing Manager
Established business plan, HR policies and procedures. Responsible for all the financial aspects of the business; all print and media marketing materials, as well as media and marketing planning; long range planning; and branding all aspects of PT Works, both internal and external. The clinic quickly grew from 2 to 14 employees. In 2010, the company sold to Sheltering Arms.
Martin Retail [A Division of The Martin Agency]
1990 to 1997 • Cofounder, Vice President, Senior Art Director
Martin Retail handled the faster turn-around jobs. In six years the division grew from 2 to 16 full-time employees and 40 freelancers working in a virtual office via internet. Established the logistics to manage the multiple projects, and proved to The Martin Agency a virtual office could work, prior to virtual offices becoming mainstream.